Public Health England Launch ‘We are the NHS’ Campaign


The last few months have highlighted the dedication and resilience of those working on the frontline of healthcare, demonstrating their unwavering commitment and passion in keeping the UK public safe. With the NHS experiencing significant and high-profile public support we want to inspire the next generation to consider a life-changing career and play a vital role in shaping the future of the NHS.

Now in its third consecutive year, the ‘We are the NHS’ campaign is back to celebrate the extraordinary work of nurses, allied health professionals and healthcare support workers and inspire a new generation to embark on a career in the health service. Launching in November 2020 with above-the-line TV, radio and digital advertising alongside PR activities, all elements of the campaign feature real NHS workers who are proud of their career.

The campaign shines a light on some of the most in-demand roles in the NHS; all varied, exciting and challenging in equal measure. Nurses, allied health professionals and healthcare support workers touch the lives of thousands, providing expertise, care and compassion when it matters most.

This year, candidates for university courses relevant for nursing and allied health professions have access to a support system to guide them step by step through the application process, alongside tailored support. Additional NHS funding is available for those studying towards a degree required for nursing and allied health professions.

The NHS is actively recruiting and welcomes talented and passionate individuals to join its ranks, from all walks of life. Search NHS Careers for more information on available roles.